Overseas consumers have different catalytic habits, and the logic of reaching overseas brands is also changing

Overseas consumers have different catalytic habits, and the logic of reaching overseas brands is also changing In the latest issue of 'The London Partner', there is a scene where a partner, after a busy day, opens Prime Video in the London living room to watch a TV series and sees an advertisement for a Chinese brand. In the past, brands used to focus on shopping scenes and other users, but overseas consumers' attention has long been dispersed in streaming media, live streaming, and short videos. Who can appear in these daily scenes, who has the opportunity to be remembered. The whole basin marketing approach is to ensure that brands are present at every step of consumer awareness, consideration, and selection. Amazon advertising can help brands enter the lives of overseas users, covering proprietary media such as Prime Video, Twitch, live sports events, Fire TV Channels, as well as high-quality streaming media such as Netflix, Disney+, Paramount+, and thousands of third-party websites and applications. Regardless of whether the brand has opened a store on Amazon or not, as long as they want to reach overseas consumers, they can use Amazon advertising. Every Saturday on Mango TV's' London Partners' program, watch how Chinese brands enter daily life overseas. You can also pay attention to the sixth season of Amazon's "Sailor Star Plan" advertisement, where there are more real cases of brands going global worth paying attention to. #London Partner # # Amazon Advertising Supports the Entire Valley # # Amazon Advertising Sailor Star Program#