Live streaming room launches securities commission battle, Datong Securities quote is only 0.0691 ‰

Recently, several small and medium-sized securities firms have reduced their trading commissions for Shanghai and Shenzhen stocks to 0.0691 ‰, which is close to the exchange's regulatory cost line of 0.0641 ‰. Datong Securities and other top securities firms have also lowered their commission rates to around 0.08 ‰ through live streaming to attract traffic. The average commission rate of listed securities firms in the first quarter of 2026 has dropped to 0.15 ‰, a cumulative decrease of 81% compared to 2012. Small and medium-sized securities firms with a high proportion of commission income are under pressure and accelerating their transformation towards wealth management. The "Management Measures for Online Marketing of Financial Products" that will come into effect on September 30th will strengthen compliance requirements for online marketing, and the industry is also evaluating whether the current minimum commission standard of 5 yuan should be adjusted.