Zhong Xuegao 'resurrected', cheaper by half

Zhong Xuegao returned to the market after going through bankruptcy liquidation. On September 16th, the brand set up an independent booth at the 28th China Ice Cream Industry Expo, and the management made their first public appearance. The new company has not been registered for long, and the team is still being formed. The first batch of three classic flavor products are planned to be launched in the fourth quarter of this year, with a suggested retail price of 6.9 to 7.9 yuan, which is significantly lower than the previous level of 13 to 20 yuan. Zhong Xuegao stated that the price reduction is intended to respond to consumers' controversy over the "ice cream assassin". At present, the products are produced on a commission basis, and historical disputes are not legally related to the new company. It remains to be seen whether the ice cream market can rebuild trust in the face of declining sales year after year.