The semi annual report is not just a cold financial statement of a listed company, it is an economic questionnaire filled out by 1.4 billion people in China using shopping carts, takeaway orders, and travel footprints. This semi annual report for 2026 combines the structural repair of the post pandemic era, the deep impact of demographic changes, and the reshaping of consumer habits through technological changes. We try to strip away abstract financial terms, hear consumer hesitation and decisiveness from fluctuations in gross profit margins, see the alternation of demand in inventory turnover, and understand the emergence of new lifestyles from category expansion. Through the semi annual report, what we see is not the numbers, but behind the numbers - a fiercely differentiated yet resilient consumer China.