Unreasonable rent increases threaten the survival of small and medium-sized merchants

In 2026, the Pangdonglai Xuchang Life Square store will close down due to rent loss, and the Xinxiang Dapang store has also withdrawn due to rent increases. The article points out that if rent increases are detached from merchant investment, hijack sunk costs, and disrupt business formats, it deviates from commercial fairness. Small and medium-sized merchants may find it difficult to afford an unreasonable rent increase, which could put an end to their livelihood. Guarding reasonable rent is not only about maintaining commercial fairness, but also about retaining the warmth of the city.