ANTA changes leadership: strategic adjustments to address growth challenges

ANTA Group recently announced a management adjustment, with Lai Shixian serving as the CEO of ANTA brand, replacing Xu Yang who resigned due to family reasons. During Xu Yang's tenure, he promoted new retail models such as Super Anta and SV stores, but faced unclear positioning and profit pressure. ANTA immediately optimized its strategy, integrated the SV business unit and slowed down its expansion, shifting towards refined operations. The group emphasizes that its medium to long term strategy remains unchanged and will continue to deepen its layout for mass movements, reflecting its pursuit of high-quality development.