2026CBME Maternity, Baby and Children's Exhibition is about to open: from refined feeding to comprehensive nutrition, the key to low sensitivity and non sensitivity brands competing for positions in the maternal and child market

The maternal and child consumption market is accelerating towards refinement and specialization, and the pace of industrial chain innovation is significantly accelerating. As an industry trendsetter, the 25th CBME Maternity, Baby and Children's Exhibition will land at the Shanghai National Convention and Exhibition Center from July 15-17, bringing together domestic and foreign brands to present a new picture of industrial upgrading. The competition in the nutrition track is particularly fierce. With the increasing demand for Minbao family products, hypoallergenic nutrition has become a popular track of this year. Multiple brands have launched non allergenic formula to promote the industry to upgrade towards a more precise direction.