On July 8th, the 22nd World Allergy Day, a global initiative with the theme of "Allergy Care as a Basic Medical Service" once again raised social awareness of allergy issues. In the field of infant and toddler feeding, scientific and transparent nutritional care is a vital need for millions of parents. In response to this theme, Australian brand Witsbb has announced the official launch of its "anti allergy campaign" and embarked on a journey to trace its origins in Australia. This brand, which has been deeply involved in the field of Minbao nutrition for a long time, attempts to showcase every process from raw materials to finished products through the lens in full transparency, in response to the underlying demand behind this year's theme - to enable every parent to no longer have to worry about "possibly containing common allergens" when feeding their children, and to truly make scientific allergy care a "basic service" within the reach of every family.

The picture shows multiple offline pharmacies in Australia selling Jianminsi

The reality behind the data: allergies, not far from every family

How close are allergic diseases to us? According to statistics from the World Allergy Organization (WAO), approximately 30% to 40% of the global population is suffering from allergic diseases. In China, the situation is also not optimistic - currently, the overall prevalence of allergic diseases in China has exceeded 30%, and the overall prevalence continues to rise, with a patient population of over 240 million.

The infant and toddler population is particularly worrying. According to a survey conducted by the Maternal and Child Health Center of the Chinese Center for Disease Control and Prevention, the detection rate of food allergies in infants and young children aged 0 to 24 months is 5.6% to 7.3%, which means that about 6 to 8 out of every 100 babies have been troubled by allergy problems.

This string of numbers falls on every family, which is exhausting day after day - when choosing nutritional supplements, parents have to first use a magnifying glass to check if there are allergens in the ingredient list; Add the first bite of complementary food, and every new food should be tested anxiously for three days; I wish I could bring my own dishes and utensils when I take my children out for dinner during festivals and holidays. A Minbao mother from Beijing told reporters, "Before my child was two years old, there was a 'fasting list' posted on the door of my refrigerator, afraid that my family might accidentally feed my child the wrong food

The picture shows: On the eve of World Allergy Day, HarmonyOS launched an Australian traceability campaign

I'm afraid you'll lack a bite of nutrition, and I'm even more afraid you'll have an allergy if you take an extra bite

On the eve of World Allergy Day, Witsbb, an Australian brand specializing in Minbao nutrition, launched an "anti allergy campaign" and recorded the daily lives of three Minbao parents.

Newcomer dad Zhang Xiaofei, becoming a dad for the first time, started as an "allergy checker". He said, 'The first KPI after becoming a father is to' quit 'allergies from the child.'. ”Echo, the mother of the second child, has experienced an allergy and still dare not be careless. She said, "I'm afraid you'll lack a bite of nutrition, and I'm even more afraid you'll have an allergy." A mother of three, "Wowotou," has raised three children and is considered an "old hand," but when it comes to the third child's allergic constitution, she said, "Even if she has raised three children and faces allergies, she will still be as cautious as a" novice

The 'excessive nervousness' of these parents is actually driven by the same emotion - they love too deeply, so they are too afraid. And this' fear 'is precisely a daily reflection of countless Min Bao families.

From Australia to China, a 'transparent' traceability path

The inclusion of allergy care in basic medical services means that society needs a more systematic response to allergy issues. But in specific feeding scenarios, what the Minbao family lacks the most is often a "understandable and trustworthy" nutrition selection guide. As a result, Witsbb Genesis embarked on an "Australian traceability journey" on this allergy day, taking the camera into the birthplace of the brand - Australia.

According to public information, Witsbb is affiliated with Forestpark Australia, and its core product line has always focused on the "no common allergens" route, actively avoiding more than 100 common allergens such as milk, eggs, peanuts, nuts, soybeans, shellfish, etc. In 2025, the brand released the industry's first "Sensitive 100+Transparent List"; In February 2026, we took the lead in uniting multiple forces to promote the official release of the group standard for "Technical Requirements for Non allergenic Nutritional Formula Foods", filling a gap in this niche field in China.

During the traceability journey, the camera captured the entire chain from Australian pharmacy shelves to TGA (Therapeutic Goods Australia) standard factories - raw material screening, production filling, and finished product testing, each of which is subject to stricter supervision than ordinary food. An industry observer who has participated in traceability visits lamented, "In Australian pharmacies, this brand's products are displayed on shelves and, like other local nutritional supplements, are one of the default options for many families. This' default 'is a vote of trust from local regulators and consumers

The picture shows Witsbb Jianminsi series products developed by Minbao, without allergen 100+

Make care more warm and feeding more reassuring

This year's World Allergy Day, Witsbb has handed over microphones to more people. Olympic champion and Witsbb brand spokesperson Wu Minxia (only endorsing regular food) participated in the speech, calling on society to pay more attention and understanding to allergy groups. At the same time, multiple nutritionists interpreted the causes of allergies and feeding misconceptions from a professional perspective, and dozens of maternal and child bloggers and parents of allergic babies also shared the most authentic feeding diaries. These voices from real life, without fancy language, are particularly moving due to their sincerity.

The picture shows: Jianminsi Australia traceability transparent factory publicly released

One person's voice is a faint light, while a group of people's voice is power. When the appeal of public figures, the judgment of professionals, the reach of disseminators, and the real experience of millions of Minbao parents converge, Minbao's growth path no longer needs to be explored alone - there is professional guidance ahead, like-minded people around, and a reassuring defense line built by the brand with transparent products behind.

July 8th is World Allergy Day. The significance of this day lies not only in discussing data and risks, but also in seeing the concerns in every meal, the hesitation in every brewing, and the daily persistence of every parent. Integrating allergy care into basic medical services requires a collective response from the whole society - the persistence of every parent, the transparency efforts of every brand, and the progress of public awareness are all answers worth seeing.