Wang Kaihang, General Manager of Advertising Strategy and Marketing at iQiyi, expressed his views at the 2026 (22nd) China Advertising Forum · Urban Cultural and Tourism Brand Forum

On June 30th, the 22nd China Advertising Forum · Urban Cultural Tourism Brand Forum was successfully held in Luohu, Shenzhen. Wang Kaihang, General Manager of Advertising Strategy and Marketing at iQiyi, pointed out in an interview that in the increasingly blurred boundary between long and short videos, advertising is accelerating towards "contentization" - brand content itself can become advertising, and advertising can also become content. The form is changing, but the deep impact of good content on consumers' minds has never changed. #Lehuo New Luohu # # 2026 China Advertising Forum#