The annual global creative industry event, the 2026 Cannes Lions International Festival of Creativity, will be held in Cannes, France from June 22nd to 26th. As the most influential industry platform in the global marketing and communication field, Cannes is not only an arena for creative works, but also a trendsetter for brand, technology, media, and business innovation trends.

Modern Advertising has launched a special report on the 2026 Cannes International Creative Festival, focusing on the most representative award-winning cases, cutting-edge issues, and industry observations of this year's creative festival. It deeply interprets the transformation logic of the creative industry under the AI wave, and pays attention to how brands find a new balance between technological innovation, cultural expression, and commercial growth. From global brand marketing trends to creative thinking scenarios, from analysis of Lion Award works to collision of industry leaders' perspectives, we will use a professional media perspective to comprehensively document this annual event that gathers global creative wisdom and explore new directions for future marketing and communication.