Countdown to the 2026 World Cup: Who will be the next marketing winner?

For brands, the World Cup is not just a sports event, but also a re aggregation of global consumer attention. For the marketing industry, this also means that a new round of competition is beginning regarding content, traffic, brand, and commercial value.

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  • Xiaohongshu announces acquisition of World Cup copyright and sends invitation letter to football and sports enthusiasts

    Economic Observation Network On May 27th, China Central Television and Xiaohongshu held a strategic cooperation signing ceremony in Beijing, officially announcing that Xiaohongshu has become2026 US Canada Mexico World Cup Holding Broadcaster, Top Event Live Streaming Strategic Partner of China Central Television (CCTV)All live broadcasts, replays, and exciting moments of the 2026 US Canada Mexico World Cup can be watched for free on Xiaohongshu.

    Data shows that the number of football interested users on Xiaohongshu has exceeded 100 million. The acquisition of the live and on-demand broadcasting rights for the World Cup is an invitation sent by Xiaohongshu to football and sports enthusiasts. Xiaohongshu will fully leverage the advantages of the community platform to create a series of new gameplay and content, truly integrating football into users' lives and interests, and bringing fans a unique and unforgettable viewing experience

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