Tide Point Research Institute | Sports Brand Collective 'Netball Class', What are the hidden thoughts behind it

Have you noticed that the biggest change in the sports industry this year is tennis. lululemon? It is not a coincidence that Will Sheng, Feile, Angpao, and Hongxing Erke are all increasing their investment and development in tennis products. The penetration rate of tennis in China is rapidly increasing, and there are more middle-class people willing to pay for good-looking equipment. For sports brands, this is an incremental market and an excellent scenario for brand upgrading.