The computer market is completely crazy! Gold prices up 8%, PC prices up over 30%!

Recently, global PC giants are collectively raising prices, with computers rising even more fiercely than gold. According to London Fix pricing, gold prices rose by approximately 7% to 8% in the first four months of this year, with popular PC models even skyrocketing by over 30%. Lenovo, HP, Dell, Asus, Acer, the five major brands are not spared. The popular series has generally increased by 20%. From the perspective of industry trends, the core of this round of computer price increases is the crazy surge in upstream storage chip prices. Behind this is AI "grabbing" production capacity. Samsung and Hynix will shift 70% of their production capacity to the AI field. Goldman Sachs predicts that DRAM prices will increase by 250% to 280% in 2026, and NAND flash memory prices will increase by 200% to 250%. Affected by the situation in the Middle East, the delivery time for PCB circuit boards has been extended from 6 weeks to 6 months. Since the beginning of this year, AMD and Intel have announced price increases in March and April respectively. Since the end of February 2026, the average price of CPUs has increased by 10% to 15%, with delivery times extending from 1 to 2 weeks to 8 to 12 weeks, and in extreme cases, up to 6 months. At the same time, the PC market is undergoing a profound adjustment. Authoritative institutions predict that global computer shipments will face a decline of over 11% in 2026. Faced with cost pressures, manufacturers are accelerating their shift towards domestic supply chains to lower barriers to entry, or stabilizing market share by launching cost-effective versions.