Cook hands over the baton, Apple's new CEO is confirmed, and the "hardware soul" of the 4 trillion yuan empire takes over

On April 21st, Apple announced that Tim Cook will serve as Executive Chairman of the Board of Directors, and John Turner, Senior Vice President of Hardware Engineering, will take over as CEO, effective September 1st, 2026. During Cook's tenure, Apple's market value soared from $350 billion to $4 trillion, an increase of over 1000%; Annual revenue increased from $108 billion to $416 billion. He launched new categories such as Apple Watch, AirPods, Vision Pro, etc., promoted the transformation of self-developed chips, and established a wearable device category. Tenas joined Apple in 2001 and led the hardware engineering of multiple generations of products such as iPhone, Mac, AirPods, and recently launched the all-new MacBook Neo and redesigned iPhone 17 series. Cook stated that Tenas "possesses the mind of an engineer and the soul of an innovator" and is the right person to lead Apple towards the future.