The outline of the 15th Five Year Plan proposes the close integration of investment in goods and investment in people. In the process of Chinese path to modernization, "investing in people" points to the ultimate goal of economic and social development, that is, the all-round development of people. In contemporary China, there is a serious imbalance between rural and urban development, agriculture and industry and commerce, and industrialization and urbanization are still drawing surplus labor from agriculture and rural areas. To solve this "imbalance", it is necessary to transform traditional agriculture, invest in farmers' education, enable farmers to acquire new skills and knowledge, grow into high-quality new farmers, and save "human capital" for agricultural modernization. The Economic Observer has launched a series of reports focusing on cooperatives in rural revitalization, telling the stories of new farmers' growth.