Fang Tingyi, General Manager of Weibo Marketing North China Strategy, expressed his views at the 32nd China International Advertising Festival

On October 24th, during the 32nd China International Advertising Festival and 34th Asia Advertising Conference held at the Zhongguancun International Innovation Center in Haidian, Beijing, Fang Tingyi, General Manager of Weibo Marketing North China Strategy, stated in an interview that Weibo Smart Search, as an AI based social emotion insight tool, is helping brands upgrade from hot topic capture to empathetic communication, and promoting equal dialogue in the era of information equality. He pointed out that brands can present the complete dissemination of events through intelligent search, gain insight into public opinions, seize industry opportunities and user attitudes, and at the same time comply with the trend of information equality, shifting from the past "advertising voice" to more equal communication.