In the shopping cart of Singles' Day, young people quietly store an "emotional drive"

Double Eleven is here again. What new options have you added to your shopping cart this year? If you carefully browse through the trend lists of various platforms, it is not difficult to find that a new wave is quietly emerging: the consumption focus of young people is shifting from "necessities of life" to "personality expression". The change in is particularly evident in the selection of alcoholic beverages. When beer is no longer just a background sound for gatherings, but an extension of personal taste, an upgraded battle around the "price to price ratio" has quietly begun.