Zhu Bing: Marketing remains the driving force of modern business core

On October 24th, the 2025 China International Advertising Festival Interactive Advertising Forum was held in Beijing. Zhu Bing, the head of JD Retail Marketing Cloud and Data Business, pointed out that these counter trend growing brands actually have a commonality. They no longer simply blindly believe in the brand itself, but actively embrace numbers. Then, by integrating science and art, we can drive the value-added performance of marketing. Undeniably, today we say that marketing remains a core driving force of modern business.