Lu Xiaohua: Deepening the reform of cultural system and mechanism is an integral part of strategic and systematic change

On October 24th, the 2025 China International Advertising Festival Interactive Advertising Forum was held in Beijing. Lu Xiaohua, Dean of the School of New Media and Communication at Tianjin University, pointed out that the new development stage with high-quality development as the development theme should not only invest in materials, but also in people. Deepening the reform of cultural system and mechanism is an integral part of strategic and systematic change, which itself involves system integration, overall planning, system layout, and mutual cooperation, requiring efficient collaboration.