Xu Nan: For cultural and tourism brands, advertising is accurate and informative

On October 24th, the 2025 China International Advertising Festival Interactive Advertising Forum was held in Beijing. Xu Nan, Deputy General Manager of Beijing Metro Tongcheng, pointed out that for cultural and tourism brands, advertising is not about advertising widely, but about accurately informing. The first opportunity for subway advertising is to leverage the strong binding relationship between stations and customer groups, helping cultural and tourism brands find the right people after advertising, avoiding resource waste, and improving conversion efficiency.