Trendpoint Research Institute | Running Shoe Battle: HOKA and Angpao, Who is Defining the Middle Class Foot Track?

On July 1st, the pre registration channel for the 2025 Shanghai Marathon was opened, and discussions about equipment had already heated up in the running groups of major social media platforms. Behind the sweet anxiety of 'whether to wear new shoes or old love on horseback?', a sneaker battle that defines the trend and experience of the middle class is quietly entering a new stage.