Trendy Point Research Institute | Teenage Skincare Topic Surges: Ke Ling Ke Li Exits, Kangaroo Moms are being snapped up

Recently, the news that American consumer goods giant Kodo plans to divest its youth skincare brand "Kelingkeli" has shaken the industry. This pioneer, who first introduced the concept of "youth skincare" to China in 1992, is now facing the fate of capital withdrawal, forming a dramatic contrast with a rapidly emerging 3.6 billion yuan new blue ocean market. Behind the soaring popularity of social media is the explosion of the Chinese youth skincare market. With the deepening of scientific parenting concepts among parents born in the 1980s and the awakening of self-awareness among teenagers, the demand for skincare has evolved from a medical issue of "dealing with acne" to a daily necessity related to confidence.