Tide Point Research Institute | Italian ice cream that even Italians don't know? The Summer Ice Cream Battle between H ? agen Dazs and the Wild Gentlemen

On social media, handmade Italian ice cream Gelato has undoubtedly become the "top stream". Especially during the summer, young people hold colorful Gelato and pose in various creative poses to take photos and check in, which continues to increase their popularity on social media platforms. When this trend swept through the Chinese market, a silent battle of attack and defense quietly began between old and new brands. H ? agen Dazs, a high-end ice cream representative who once dominated the ice cream market with emotional marketing of "love her, treat her to H ? agen Dazs", is now facing strong challenges from emerging Gelato brands such as Mr. Wild.