Tide Point Research Institute | Pet living expenses are higher than mine! Moe economy erupts, Adidas and Nike seize the billion dollar pet race track

Recently, in front of the Adidas flagship store on Anfu Road in Shanghai, long queues have been winding - this is not the grand occasion of sports shoe sales, but the market craze sparked by Adidas' first pet series, the Clover. Following closely behind, Nike's brand Jordan also launched the "Fashionable Children" pet limited edition series in China, officially announcing its entry into the battle. In fact, from BURBERRY and Gucci to Zara and Semir, many fashion brands have already crossed over and started "pet collections" - an industry storm triggered by the consumption upgrade of "furry children" is sweeping across the world.