Trendy Point Research Institute | Still queuing at 10 pm, why do snack shops make so much money

International Children's Day is coming again, and adults' "childhood redemption coupons" have been sold out in advance! In 2024, offline sales will undoubtedly be the mainstay of China's snack channel structure, with the proportion of mass stores and supermarkets directly exceeding 60%. Many snack shops in cities are crowded with people, which is not a children's carnival, but a collective "emotional redemption" for adults. When neijuan rolls over life, a familiar little raccoon and shredded figs become the most convenient time machine; When socializing becomes distant, sharing a pack of spicy bars or a bag of jumping candies is the secret to rebuilding intimacy. What kind of consumption code is hidden behind this surging wave of "memory killing"? Let's peel off the candy wrappers and explore the truth.