Ding Junjie, Deputy Director of the Academic Committee, Doctoral Supervisor, and Dean of the National Advertising Research Institute at Communication University of China | Interview with the 2024 China Advertising Forum

On September 10th, the # 2024 China Advertising Forum and CTR Insight Trends were held in Beijing. Ding Junjie, Deputy Director of the Academic Committee, Doctoral Supervisor, and Dean of the National Advertising Research Institute at Communication University of China, pointed out that understanding consumer insights will become increasingly important in corporate decision-making. The current trend in the entire industry is a balance between "quality" and "efficiency". Enterprises cannot do without "quality" at any time. Brand is an intangible contract between enterprises and consumers, and consumer quality has a positive effect on sales.