Vice President of National Advertising Research Institute and Professor at Communication University of China, Wang Xin | Interview with 2024 China Advertising Forum

On September 10th, the # 2024 China Advertising Forum and CTR Insight Trends were held in Beijing. Wang Xin, Vice President of the National Advertising Research Institute and Professor at Communication University of China, pointed out that artificial intelligence provides new productivity tools. The core of enterprises is to cope with the challenges brought by artificial intelligence and embrace the tool upgrades brought by artificial intelligence. They need to acquire new technologies from the perspective of artificial intelligence as tools for brand building.