Editor in Chief Dialogue | Chery Jaguar Land Rover Ma Zhenshan: Brave in the Quantum Age, No Reason to Be Pessimistic

When everyone is competing on price, what are you competing on? The Chinese automobile market has never been as lively as it is today. Driven by intelligence and electrification, major car companies have demonstrated their abilities and competed in various aspects. Therefore, the luxury car market is also a different scene. Today, we came to Chery Jaguar Land Rover with many questions. Our conversation guests were Mr. Ma Zhenshan, Executive Vice President of Chery Jaguar Land Rover and Executive Vice President of the Joint Marketing Sales and Service Agency (IMSS) between Jaguar Land Rover China and Chery Jaguar Land Rover. Together, we discussed Chery Jaguar Land Rover's strategic layout and future development blueprint in the "quantum" era.