Industry Leader | Outbound Tourism Industry Chain: New Services, New Experiences, and New Growth

With the announcement of the resumption of the third batch of outbound group tours by the Ministry of Tourism on August 10th, the expanding outbound tourism market has injected great confidence and momentum into the tourism industry. Driven by these favorable policies, facing the upcoming "Mid Autumn Festival+National Day" super golden week, the long-term travel market such as outbound tourism may experience a growth peak during the National Day holiday period. In this issue of the "Industry Leaders" column, we invite Wu Chengzhong, Director/Chief Expert of the National Cultural and Tourism Research Base at the University of International Business and Economics, Li Xinyu, Vice President of Ctrip, Chen Henli, Member of the 14th National Committee of the Chinese People's Political Consultative Conference/Vice Chairman and CEO of Liantai Group, and Su Chenshiting, Executive Director and Executive Vice President of Haitiandi Yuelv Group, to explore together what changes have been brought to the supply and demand sides of the outbound tourism industry chain under the promotion of favorable policies? How can enterprises actively layout their outbound tourism products and services as the National Day holiday approaches? What practical challenges do enterprises face in the face of the gradual recovery of the market?